PUMA HOOPS ALL-STAR WEEKEND 2026
Visual Identity, Logo Design, Brand Activation
The Fast and Furious franchise collides with the energy of the LaMelo Ball Signature line, creating a campaign to show fans what PUMA Hoops is all about. The collection was launched at the 2026 All-Star weekend in Los Angeles. “The Garage” features iconic colors from the shoe line combined with motion-based textures for the dynamic identity. I designed the logo, assisted with branding the activation, while Mark’s handled the buildout and experience.
With the use of Dom’s picture cars, the Supra and Dodge Charger, I also assisted in conceptualizing a collection of photography that featured both the on-court MB line and the off-court LaFrancé signature lines. In collaboration with Nowadays Creative – Stefan Knecht (CD), Ainsley McRae (AD), and Dee Dalencour (ACD)
