RUTGERS NFL PRO DAY 2025

Logo Design, Brand Activation

The National Football League’s Pro Day is a key event where college athletes showcase their skills to NFL scouts in hopes of being drafted. For Rutgers’ 2025 NFL Pro Day, we focused on combining key elements of both brands, implemented on athletes’ uniforms, billboards, and social media for the duration of the event. In collaboration with the Rutgers Creative Team – Christian Willbrant (CD) and Colin Fox (AD).

Photo courtesy of Christian Willbrant, Graphic designed by Colin Fox
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Original sketches, based off NFL logo

Original sketches, based off NFL logo

Experimenting with incorporating illustrative elements

Experimenting with incorporating illustrative elements

Digital sketch; testing out ax

Digital sketch; testing out ax

Cycling through fonts and perfecting curve

Cycling through fonts and perfecting curve

Renditions

Renditions

Final colorways presented to Coach Schiano. Final version incorporated offical university wordmark.

Final colorways presented to Coach Schiano. Final version incorporated offical university wordmark.

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