PUMA HOOPS ALL-STAR WEEKEND 2026
Visual Identity, Logo Design, Brand Activation
The Fast and Furious franchise collides with the energy of PUMA Hoops, creating an exciting, fast-paced campaign to introduce LaMelo Ball’s signature line at the 2026 All-Star weekend in Los Angeles. “The Garage” features iconic colors from the shoe line combined with motion-based textures for the dynamic identity. I designed the logo and assisted with branding the activation, while Mark’s handled the buildout and experience.
Led by Nowadays Creative:
Stefan Knecht (CD), Ainsley McRae (AD), and Dee Dalencour (ACD)
With the use of Dom’s picture cars, the Supra and Dodge Charger, I also assisted in conceptualizing a collection of photography that featured both the on-court MB line and the off-court LaFrancé signature lines.
