RUTGERS FOOTBALL SOCIAL GRAPHICS
Digital Design
Both a monument of sports and academics, the 2025 generation of Rutgers University Football rebrands through a rapid social campaign following their historic 2024 Bowl Game win. Emphasizing the importance of determination, pride, and family to uphold a vital New Jersey legacy and pave the way for a new history to be made.
With anticipation reflected through bold colors and large text extending beyond photographs, the rebrand uniquely utilizes analog techniques and pays homage to Rutgers’s beginnings and New Brunswick’s community as a whole.
RUTGERS NFL PRO DAY 2025
Logo Design, Brand Activation
The National Football League’s Pro Day is a key event where college athletes showcase their skills to NFL scouts in hopes of being drafted. For Rutgers’ 2025 NFL Pro Day, we focused on combining key elements of both brands, implemented on athletes’ uniforms, billboards, and social media for the duration of the event. In collaboration with the Rutgers Creative Team – Christian Willbrant (CD) and Colin Fox (AD).
