RU VOTING?
Brand Activation, Digital Design, Motion Graphics
In collaboration with the Rutgers Center for Youth Political Participation and Scarlet Arts RX, Mason Gross’ Design Practicum students created a series of social posts and artistic activations to encourage voting amongst students for the 2025 NJ gubernatorial election.
The final activation featured a temporary, postcard-themed structure displayed at Rutgers’ New Brunswick campus. Students were encouraged to take a postcard, write a voting plan, and were mailed back to them at the end of the activation. I was responsible for designing the front of the structure and postcards.
Alongside the activation, I collaborated with Elliot Dong to design a series of social graphics for CYPP, highlighting important election dates. Using a non-partisan color palette, we referenced original letterpress campaign posters in contrasting modern and vintage styles.
