PUMA HOOPS ALL-STAR WEEKEND 2026
Visual Identity, Logo Design, Brand Activation
The Fast and Furious franchise collides with the energy of PUMA Hoops, creating an exciting, fast-paced campaign to introduce LaMelo Ball’s signature line at the 2026 All-Star weekend in Los Angeles. “The Garage” features iconic colors from the shoe line combined with motion-based textures for the dynamic identity. I designed the logo and assisted with branding the activation, while Mark’s handled the buildout and experience.
Led by Nowadays Creative:
Stefan Knecht (CD), Ainsley McRae (AD), and Dee Dalencour (ACD)
RUTGERS NFL PRO DAY 2025
Logo Design, Brand Activation
The National Football League’s Pro Day is a key event where college athletes showcase their skills to NFL scouts in hopes of being drafted. For Rutgers’ 2025 NFL Pro Day, we focused on combining key elements of both brands, implemented on athletes’ uniforms, billboards, and social media for the duration of the event.
In collaboration with the Rutgers Creative Team:
Christian Willbrant (CD) and Colin Fox (AD).
